Auburn residents and employees are on the hunt for new beverages that meet a variety of wellness-related needs. To stay current and keep up with growing demand, beverage manufacturers are continually offering consumers new and exciting options to explore.
Functional beverages, as a group, are a segment within the rapidly growing nonalcoholic beverage market, which is expected to grow to $1.6 trillion in sales by 2025. The fastest growing category in the nonalcoholic beverage market, functional beverages, includes ready-to-drink (RTD) coffees and teas, and relaxation, hydration or energy drinks.
Christina Wood, Sales and Marketing Director at OptiBiotix Health Plc, recently spoke about the expected demand. “Whether vitamin or ‘enhanced’ water to fend off illness, energy drinks to combat fatigue or sports drinks to aid exercise, they [functional beverages] provide the multipurpose value expected by today’s informed [consumers].”
And those consumers also expect to be able to easily purchase their preferred choice at any time of the day. it’s easy to make sure that Auburn employees can access different functional beverages in their break room vending machine or micro-market.
RTD Cold Teas
Enjoy a variety of healthy and organic teas made with Fair Trade ingredients. There is an option for everyone from unsweetened to sweetened teas made with organic sweeteners and tea with or without fruit flavors.
Enhanced Fruit Drinks
The term ‘juice’ takes on a new meaning when it comes to enhanced fruit drinks. Today, these beverages are made from unique ingredients like the coffee fruit and have no artificial sweeteners, flavors or colors.
Fruit Infused Flat or Carbonated Bottled Water
Bottled flat or carbonated water with fruit infused flavors offer the benefits of plain bottled water without any diet sweeteners or sugars. They are zero calorie, zero preservative, vegan, gluten-free and kosher.
Sparkling or Flat Mineral Water
Mineral water offers additional health benefits when compared to traditional bottled water. As mineral water’s name suggests, there are extra minerals such as calcium and magnesium in the water that Auburn individuals need.
Coconut water is a new, healthy choice for staying hydrated. It’s naturally gluten-free, lactose-free, and dairy-free beverage with potassium, magnesium, sodium, calcium, and phosphorus that hydrates.
Not sure which functional beverages your Auburn employees might enjoy? Try offering a beverage taste testing event. If everyone knows a bit more about what is available and how it tastes, they are likely to be more comfortable purchasing it.
And don’t forget to pair your beverage offerings with a variety of snack options. Make it easier to grab a bite to eat or drink without having to go off-site. Hydrated and satiated employees are likely to be more productive and creative. For more information or to schedule a product sampling, please contact Automatic Food Service at (334) 264.7336.